Field Notes
What we learn doing the work.
Local SEO, AI search, voice agents, and the Client Zero series — where we audit and rebuild our own business in public, on the same standard we sell. No recycled listicles. Notes from the field, written after the invoice cleared.
AI search needs local proof, not more marketing claims
ChatGPT and Google do not trust taglines. For local businesses, AI visibility starts with crawlable proof: service pages, geography, reviews, case studies, and consistent entity signals across the web.
We ran our $2,500 audit on ourselves and scored 24/100
An agency that sells visibility, operating from a domain with none. The full story of the Client Zero audit: the zero keywords, the authority score of 2, the wedding photographer who still owned our brand query — and the 90-day plan we're now executing in public.
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Get the audit we wrote about — for your business
Fifteen sections of verified telemetry. Tier 1 is $497, Tier 2 is $2,497, and the audit fee is credited back if you move forward with our services.