Service · Local SEO & AI Search
Local SEO that includes the AI engines — not just Google.
When someone in Rhode Island searches "best [your business] near me" — on Google Maps or in ChatGPT — you either show up or your competitor does. We manage the whole surface: your Google Business Profile, your rankings, your reviews, and the AI answers.
Section 01 · Google Business Profile
Your GBP is your real homepage — we run it to the standard
Most local customers never reach your website. They decide in the map pack. We don't just claim your profile — we operate it:
Fresh posts, every week
One post weekly minimum, 2–3× in competitive markets. Real photos at 1200×900, the hook and CTA in the first 100 characters, offers and events with redemption windows, UTM-tracked links on every button.
Review engine
Automated review requests after every job, owner responses within 24 hours, keywords woven naturally into replies. Reviews are the #1 local ranking factor you can actually control.
Complete, correct, consistent
Categories, services, products, attributes, Q&A seeding, holiday hours, new profile photos monthly. Name-address-phone consistency across every directory that matters.
One dashboard, every channel
Write it once — we publish to your Google profile, your blog, and your email newsletter at the same time. Your profile never goes quiet again.
Section 02 · AI Search Optimization
Show up when customers ask ChatGPT
AI assistants answer from what they can actually read: server-rendered pages, structured data, and clear service descriptions. Most small business websites give them nothing — we know, because we audited our own site and found the same failure. Here's what we build instead:
- Server-rendered pages with the answers in the HTML — readable by every crawler and AI engine
- Organization, LocalBusiness, and Service structured data that states what your business is, in machine-readable terms
- FAQ content that answers the questions buyers actually ask the engines
- Entity cleanup — old listings, wrong categories, and stale phone numbers corrected so the engines stop describing the business you used to be
- Monthly AI answer monitoring — we ask the major engines about your business, log the answers verbatim, and track when they flip
Section 03 · The Foundation
The technical and content layer underneath
Machine-ready
Schema markup, canonical tags, full head metadata, page speed, Core Web Vitals, and clean site architecture.
Pages that rank
Service and location pages that name your category and geography — written in your voice, built to be cited.
Earned authority
Local directories, chamber listings, partner and vendor links. The first twenty real links matter more than the next two hundred pages.
Section 04 · Questions
Local SEO, answered
What is AI search optimization (AEO)?
Structuring your website and business information so AI assistants like ChatGPT cite your business when people ask for recommendations. Server-rendered content, structured data, and citable service descriptions — built into everything we ship.
How often should a Google Business Profile be updated?
At least one post per week — 2–3× weekly in competitive markets — with real photos on every post, new profile photos monthly, and review responses within 24 hours.
How long does local SEO take to work?
Profile and map-pack movement typically shows in 30–60 days. Organic and AI answer changes compound over 90 days — which is why our program runs on a 90-day roadmap with a monthly scoreboard.
What does the Authority Audit include?
Tier 1 is $497 and Tier 2 is $2,497. Both give you competitive market analysis and a clear action plan; Tier 2 adds deeper competitor, entity, service-page, offer, and implementation planning. If you hire Insightful Eye for services, the audit fee is credited back toward the work. We ran the same audit on ourselves and published it.
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Find out what Google and ChatGPT say about you
The Authority Audit shows you exactly where you're invisible — and exactly what it takes to fix it. Tier 1 is $497, Tier 2 is $2,497, and either fee is credited back if you move forward with our services.