Service · Local SEO & AI Search
Local SEO that includes the AI engines — not just Google.
When someone in Rhode Island searches "best [your business] near me" — on Google Maps or in ChatGPT — you either show up or your competitor does. We manage the whole surface: your Google Business Profile, your rankings, your reviews, and the AI answers.
Section 01 · Google Business Profile
Your GBP is your real homepage — we run it to the standard
Most local customers never reach your website. They decide in the map pack. We don't just claim your profile — we operate it:
Fresh posts, every week
One post weekly minimum, 2–3× in competitive markets. Real photos at 1200×900, the hook and CTA in the first 100 characters, offers and events with redemption windows, UTM-tracked links on every button.
Review engine
Automated review requests after every job, owner responses within 24 hours, keywords woven naturally into replies. Reviews are the #1 local ranking factor you can actually control.
Complete, correct, consistent
Categories, services, products, attributes, Q&A seeding, holiday hours, new profile photos monthly. Name-address-phone consistency across every directory that matters.
One dashboard, every channel
Write it once — we publish to your Google profile, your blog, and your email newsletter at the same time. Your profile never goes quiet again.
Section 02 · AI Search Optimization
Show up when customers ask ChatGPT
AI assistants answer from what they can actually read: server-rendered pages, structured data, and clear service descriptions. Most small business websites give them nothing — we know, because we assessed our own site and found the same failure. Here's what we build instead:
- Server-rendered pages with the answers in the HTML — readable by every crawler and AI engine
- Organization, LocalBusiness, and Service structured data that states what your business is, in machine-readable terms
- FAQ content that answers the questions buyers actually ask the engines
- Entity cleanup — old listings, wrong categories, and stale phone numbers corrected so the engines stop describing the business you used to be
- Monthly AI answer monitoring — we ask the major engines about your business, log the answers verbatim, and track when they flip
Section 03 · The Foundation
The technical and content layer underneath
Machine-ready
Schema markup, canonical tags, full head metadata, page speed, Core Web Vitals, and clean site architecture.
Pages that rank
Service and location pages that name your category and geography — written in your voice, built to be cited.
Earned authority
Local directories, chamber listings, partner and vendor links. The first twenty real links matter more than the next two hundred pages.
Section 04 · Questions
Local SEO, answered
What is AI search optimization (AEO)?
Structuring your website and business information so AI assistants like ChatGPT cite your business when people ask for recommendations. Server-rendered content, structured data, and citable service descriptions — built into everything we ship.
How often should a Google Business Profile be updated?
At least one post per week — 2–3× weekly in competitive markets — with real photos on every post, new profile photos monthly, and review responses within 24 hours.
How long does local SEO take to work?
Profile and map-pack movement typically shows in 30–60 days. Organic and AI answer changes compound over 90 days — which is why our program runs on a 90-day roadmap with a monthly scoreboard.
What does the Authority Assessment include?
Tier 1 is $497 and Tier 2 is $2,497. Both are a full marketing audit — we call it an assessment — with competitive market analysis and a clear action plan; Tier 2 adds deeper competitor, entity, service-page, offer, and implementation planning. If you hire Insightful Eye for services, the assessment fee is credited back toward the work. We ran the same assessment on ourselves and published it.
Start Here
Find out what Google and ChatGPT say about you
The Authority Assessment shows you exactly where you're invisible — and exactly what it takes to fix it. Tier 1 is $497, Tier 2 is $2,497, and either fee is credited back if you move forward with our services.
Field Notes · Local SEO & AI Search
Read the thinking behind this
Local SEO for Westerly and South County
A coastal Rhode Island business is found by two very different people. Search has to work for the one who has never heard of you.
How the Google map pack decides who shows up
Google weighs three things when it picks the three businesses in the map pack. Two of them you can work on. Here is what moves each one.
What local SEO actually costs in Rhode Island
Ask three agencies what local SEO costs in Rhode Island and you get three numbers that do not overlap. Here is what actually drives the price.
AI search needs local proof, not more marketing claims
ChatGPT and Google do not trust taglines. For local businesses, AI visibility starts with crawlable proof: service pages, geography, reviews, case studies, and consistent entity signals across the web.
We ran our $2,500 audit on ourselves and scored 24/100
An agency that sells visibility, operating from a domain with none. The full story of the Client Zero audit: the zero keywords, the authority score of 2, the wedding photographer who still owned our brand query — and the 90-day plan we're now executing in public.
Go where the attention already is
A phone reel gets hundreds of views in a day; a carefully optimized page gets none. Attention is the only scarce input in a business — so you go to wherever it already is, build a bridge back to a site you own, and stay willing to move toward the opportunity.
A clean migration scored worse before it scored better
When we moved a Cape Cod home builder off an inherited template site, Semrush Site Health dropped to 85 on launch day - below the site we replaced. A week later it read 93. Why a good migration dips first, and why the new 93 is worth more than the old one.
Why I show up and shoot my clients' photos myself
Stock photos are invisible to local search. I spent a decade behind a camera - and I still show up on-site to shoot the real, geo-specific photos that win Google's map pack and AI answers. Same eye, new subject.