Ongoing Client Reporting
The Rank Scoreboard — the numbers we check every month.
The scoreboard is where client work stays honest. It tracks ranking movement, calls, reviews, AI answer visibility, lead flow, and market-share signals so nobody has to guess whether the work is moving the business.
Section 01 · What It Is
Not a vanity report. A management scoreboard.
Every client gets the same operating question: are we gaining ground where customers actually decide? The Rank Scoreboard answers that with a small set of numbers that can trigger real decisions.
Rankings that matter
Tracked terms by service, town, and intent. We watch direction, not one lucky screenshot: map pack movement, page-one terms, and the terms that actually produce calls.
Calls and lead flow
Phone calls, forms, booked appointments, no-show recovery, and speed-to-lead metrics. If rankings rise and leads do not, the scoreboard exposes the leak.
Review velocity
Review count, average rating, review text quality, and response time. Reputation is one of the few local ranking factors a business can directly improve every month.
AI answer visibility
How ChatGPT, Gemini, Perplexity, and Google AI describe the business, whether they cite it, and whether they confuse it with a competitor or stale entity.
Market movement
Competitor gains, service-page wins, citation drift, and new opportunities. The scoreboard is not just internal reporting; it is competitive market intelligence.
Each monthly readout includes the scoreboard itself, a short interpretation of what changed, the specific competitor movement worth paying attention to, and the exact next actions for site, profile, reviews, content, voice-agent handling, or follow-up systems.
Section 02 · The Board
The six numbers that drive the next month of work
Net terms added or improved across the client's actual service and geography targets.
How much of the tracked keyword set now sits on page one or in the map pack.
Qualified calls from search, profile, and site routing, measured against prior month and baseline.
New reviews earned, plus response coverage and whether the review text supports the target service terms.
How many of the major answer engines now mention or cite the business in recommendation prompts.
The number that matters when everything else is noise. The scoreboard exists to connect effort to closed work.
If one number misses, the plan changes. If rankings rise but calls stall, we fix conversion. If calls rise but reviews stall, we fix follow-up. If AI answers are wrong, we fix entity and content signals. The scoreboard is the operating layer after implementation starts.
Section 03 · What Feeds It
Built from business data, not presentation slides
The scoreboard only works if the inputs are tied to real business activity. We pull from the channels that affect local buying decisions and then compress them into a board a client can scan in minutes.
- Search visibility: tracked service terms, page-one share, map pack placement, and landing-page movement by town and service.
- Google Business Profile: calls, direction requests, website clicks, post consistency, and category or listing drift.
- Reviews: new review count, average rating, review keyword quality, response rate, and whether reviews support the target services.
- Website and funnel flow: phone taps, form fills, booked calls, abandoned forms, and the pages producing or losing demand.
- AI recommendation engines: whether ChatGPT, Gemini, Perplexity, and Google AI mention the brand, cite the right page, or confuse the business with a competitor.
- Sales-side outcomes: booked jobs, lead quality, missed-call recovery, no-show recovery, and speed-to-lead where systems are installed.
It is not a bloated dashboard, a once-a-quarter PDF, or a vague agency summary. We are not interested in reporting impressions that do not connect to ranked terms, leads, or closed work. The board exists to expose movement and force the next operational decision.
Section 04 · Cadence
Built for ongoing clients, not one-off screenshots
Baseline
The Authority Audit sets the benchmark: current rankings, profile health, AI answers, lead flow, and market position.
Monthly Review
Each month gets a scoreboard readout, interpretation, and the next changes to implement. No dead dashboards.
Competitive Reset
Every quarter we widen the lens: new competitors, new service terms, new AI behavior, and new content or automation priorities.
- For local SEO clients: rankings, reviews, profile actions, and AI citations stay visible.
- For voice-agent clients: missed-call recovery, booking rate, and lead handling quality stay visible.
- For system clients: calls, booked appointments, follow-up completion, and pipeline conversion stay visible.
Section 05 · What It Changes
The scoreboard tells us what to do next
If rankings move but leads do not
We look at page offer, trust signals, call routing, page speed, and contact friction. This is usually a conversion problem, not a visibility problem.
If calls rise but booked work stays flat
We audit intake, missed-call handling, follow-up sequences, and sales friction. More demand means very little if the business cannot catch it.
If AI answers are wrong
We correct entity signals, service-page proof, citations, review content, and case-study support so answer engines stop describing the business incorrectly.
If competitors start taking ground
We see it early in content changes, review velocity, service-page wins, and profile activity. The scoreboard is partly an early-warning system.
Start Here
The scoreboard starts after the audit
Tier 1 is $497. Tier 2 is $2,497. Both define the baseline; ongoing clients get the Rank Scoreboard as the monthly reporting and decision layer after implementation begins. If you move forward with our services, the audit fee is credited back.