Med Spa · Web Design
When we mapped one local aesthetics market, four of the top ten results belonged to platforms.
An Instagram profile. A Vagaro booking page. A Facebook page. A Yelp listing. Four clinics with enough demand to reach page one of Google, and not one of them owned the thing that got them there. That is a good business standing on rented ground.
Section 01 · The Cost Of Renting
What you give up when the platform holds the listing
- The authority goes to them. Every link, mention, and visit builds the platform's domain strength. None of it accumulates anywhere you can use later
- You never see the data. How many people found you, what they searched, where they dropped off. The platform knows. You get a follower count
- The listing is revocable. Algorithm changes, policy enforcement, a flagged account, or a pricing change can remove your page-one presence with no warning and no appeal
- You cannot shape the path. A profile shows what the platform decides to show, in the order it decides. You cannot put your highest-margin treatment first
- You are advertising the platform. Every share of that link sends your patients somewhere that will happily show them a competitor next
- Optimization has nothing to work on. This is the practical part. You cannot improve search performance on a page you do not control, which makes any SEO or ad spend premature until the asset exists
Section 02 · The Job
A clinic site is a booking machine wearing a brochure
Aesthetics websites tend to be designed like spa brochures: a wide atmospheric photo, a paragraph about relaxation, treatments behind a dropdown. The traffic arriving does not want atmosphere. It wants to know whether you do the thing, what it costs, who performs it, and when they can come in.
A page per treatment
Each treatment gets its own URL, written for how patients phrase that search. This is what makes the site rankable at all, and it is the single biggest structural difference between clinic sites that earn traffic and clinic sites that sit there.
Proof, not adjectives
Practitioner credentials, real photography of your actual room and staff, review content on the page rather than a link to it, and pricing guidance. Stock imagery reads as a business that has something to hide.
One tap, from anywhere
The booking path should be reachable from every page without hunting, work on a phone held one-handed, and not dead-end into a phone number during the hours nobody is at the desk.
Section 03 · What Gets Built
The build, and what stays yours
Treatment architecture, mapped before anything is designed
We list every treatment you perform, check what each one is actually searched as, and assign one page to one intent. The sitemap is a commercial decision, so it gets made first.
Built to be read by machines as well as people
Server-rendered content, structured data for the organization and each service, correct headings, and clean indexation. This is what lets the site rank and what lets AI assistants cite it.
Booking and follow-up wired in
Scheduler connected, enquiries landing in a CRM rather than an inbox, automated confirmation and reminder sequences, and review requests after treatment. The site stops being a leaflet and starts being a system.
Everything in your name
Domain, hosting, code, content, images, patient data. If you stop working with us, you keep all of it. An agency holding a clinic's domain is a hostage situation with an invoice attached.
Section 04 · Then What
The build is the start of the asset, not the end of the work
Earn the rankings
Once treatment pages exist, they can be optimized, linked, and pushed. In softer markets that happens fast, because many aesthetics searches are barely contested.
Buy traffic meanwhile
Earned search compounds over months. Paid search fills the calendar this week, and a new site with real treatment pages is finally somewhere worth sending it.
Answer the phone
Aesthetics enquiries arrive after work and at weekends. A site that generates calls nobody picks up has moved the problem rather than solved it.